Released on: January 10, 2008, 4:01 am

Press Release Author: Angel Marketing

Industry: Marketing

Press Release Summary: SecretarialCareers.co.uk has launched its first ever
interactive application named 'Office ASBO' on social networking phenomenon,
Facebook.

Press Release Body: The vertical job board, which specialises in recruiting PAs,
office managers and executive secretaries, launched a branded application that
allows users to send their friends and colleagues light hearted warnings for
anti-social office behaviour.

The social networking initiative lets its active members send multiple warnings for
office behaviour deemed by the bestower to be improper. There are 50 Office ASBOs
available to send including 'Coffee-duty Dodger', 'Busy-body' and 'Catwalk Culprit'.


The branded application was developed in response to the growing popularity of
social networking amongst the job board's target audience. By tapping into its
audience's activities, the brand hopes to increase its presence amongst their target
market. With an average of 250,000 new users joining Facebook everyday, it seems the
social network could become an important part of online marketing for brands*.

Benjamin Watt, Online Marketing Executive says, "Facebook applications provide an
ideal method for us to engage with our jobseekers in a fun way. PAs and secretaries
are the eyes and ears of most organisations and they are the first to know about
inappropriate office activities. This is their chance to crack down on unruly
behaviour!"

The application is branded with SecretarialCareers.co.uk\'s distinctive logo and it
allows users to click through and search for UK PA and secretarial positions in
sectors such as banking and finance, legal, medical, IT & telecoms and HR sectors.

For additional information, please contact Benjamin Watt or visit
http://apps.facebook.com/officeasbo.
SecretarialCareers.co.uk is part of Totaljobs Group, the UK's largest and fastest
growing online recruitment company, comprising of 11 job board businesses, which
between them carry 255,000 jobs, and attract 3 million jobseekers every month who
generate 1.6 million applications.

These job boards are CareerStructure.com, Caterer.com, Catererglobal.com,
CWJobs.co.uk, JOBJOURNEYScotland.co.uk JOBJOURNEYNorthWest.co.uk, RetailChoice.com,
Salestarget.co.uk, Totaljobs.com, and Totaljobs.nl.

Totaljobs Group Ltd is a wholly owned subsidiary of the Reed Elsevier Group plc, a
FTSE 100 company and one of the world\'s largest publishing and information
companies.

- END -

Notes:
A Facebook application is a small programme that can be placed on a user's site to
lend some form of added functionality to their generic interface.
* http://www.facebook.com/press/info.php?statistics



Web Site: http://apps.facebook.com/officeasbo

Contact Details: 2nd Floor,
159-173 St. John St,
London,
EC1V 4QJ.

Tel. +44 207 663 0251

Email: Anna.Start@angellondon.co.uk